When you’re preparing for an important product launch, the pressure is on to surprise and delight your customers. Unfortunately, as customer anticipation builds, so do the risks of an unplanned leak. 

In our hyper-connected world, ensuring a leak-proof launch is becoming more and more challenging. Hybrid and virtual events, big and small, are at risk of being spoiled by a pre-announcement leak of coveted product images, renders, price, specifications, and more.

As momentum builds for a new product, the increase of rumors and speculation incites professional leakers to dig deep for confidential information starting as early as product development up to launch day.

Knowledge leakage has various negative effects on firms, including loss of revenue, damaged reputation, loss of productivity, and costs arising from breached confidentiality agreements. It also decreases bargaining power and even creates new competitors for the original knowledge owner. Therefore, when an employee leaks knowledge that is rare, inimitable, and non-substitutable, recovery from such leakage can be very challenging.

Here are some popular companies that were affected by leaks that affected their product launch:

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