Marketers deal with a lot of creative IP that the company wouldn’t want to be released at the wrong time.

Marketing has three roles in the realm of cyber security:

  • the victim

  • the risk factor

  • the brand protector

In the first role, marketers are the targets of hackers. They often can be the individuals whom the hackers are looking out for because they are highly more visible online than employees in other departments of the company. Marketers tend to engage in social media and have detailed information on LinkedIn, Copyright content, Visual images including videos, or any upcoming release feature information. This makes it easier for the hackers to become aware of marketers, to observe them and attempt to hack their email accounts to pull out creative IP about the company or their clients if it’s a digital agency.

The second role marketers play - unknown to many, is that they are often the cause of the intrusions. Because marketers purchase a lot of technology, much of which operates in the cloud, if they aren’t close with their IT department, new technology can become an unwitting opportunity for hackers.

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